Merchant Center Circumventing systems
Circumventing systems
A new account is not a fix. Google treats the attempt as the violation.
Circumventing systems is a Google Ads policy against evading review: cloaking, opening more accounts after a suspension, and false information during advertiser verification. Google calls it egregious and can suspend on detection. If you believe it is a mistake, the appeal is inside Google Ads. We do not file that appeal.
What the policy names
- Showing Google a different page from the one shoppers get.
- A fresh Ads account created to outrun a suspension.
- Verification details that are not true.
- Click paths that exist to hide a destination that breaks the rules.
The same instinct shows up in Merchant Center: a second account, a stripped feed, a hostname that only Google sees. Those moves make a Merchant Center appeal worse. If the website was hiding shipping, returns or a price, that is also a misrepresentation problem on the Shopping side.
Questions people ask
I already opened a new Ads account. Should I keep spending there?
Stop. Google describes multiple-account abuse as part of this policy. Go back to the suspended account and the site.
Is cloaking the same as a Shopify market?
A market that shows the right country its own price is not cloaking. A page that hides the offer from Google’s crawler is.
Can the store review help?
It can show the mismatches on the site. It is not an Ads appeal.
Google’s own pages