Google Merchant Center misrepresentation

What the policy is looking at

Google says it may look at the promotion, the website, the accounts and third-party sources. In practice the failures we see are ordinary:

• A business name, address or phone that changes between the footer, the contact page and Merchant Center.
• Shipping or returns that read one way on the site and another way in the account settings.
• A price or availability in the feed that the landing page does not show.
• Fake urgency, unsupported reviews, or a checkout that adds costs the product page hid.
• A catalog that looks like several stores glued together.

Dropshipping and Shopify

Dropshipping is not automatically misrepresentation. A store becomes hard to trust when the delivery promise, the returns address and the brand on the page cannot be checked. Shopify stores add a second trap: the theme, the policies and the Google channel can each hold a different version of the same fact. Read the dropshipping and Shopify notes.

Before the appeal

Work the checklist or mark the 144 points. Google’s October 2025 clarification added examples around non-delivery and return processes that do not work. That is not a new idea. It is a reminder that a policy page nobody can use still counts.