Merchant Center Restricted
Restricted products and risky claims
The words on the page can disapprove a product that would otherwise be fine.
Some products are restricted or banned in Shopping no matter how clean the feed is. Healthcare and medicines, adult products, weapons, and counterfeit or look-alike goods are the usual shocks. A cosmetic with a medical cure claim can fail even when the object itself is ordinary.
Before you submit the row
- Read the Shopping policy for that category in your country. The free-listings policy list is the index.
- Remove cure, treatment and miracle claims from supplements, cosmetics and teeth whitening unless you can meet the specific rule.
- Do not use another brand’s name to imply you sell their product. “Compatible with” is a different sentence from the brand itself.
- Flag adult products correctly. Do not mix them into a general catalog and hope the image is subtle.
- Drop counterfeits and replicas. There is no feed attribute that makes them allowed.
Our review includes a zone for sensitive claims: cosmetics, teeth whitening, baby products, weight loss, dangerous goods, adult goods. The audit names what it finds. It does not license a product Google forbids.
Questions people ask
Can you get a supplement store approved?
Only if the products and the claims fit the policy where you sell. We will not rewrite a banned claim into a clever synonym.
Is a look-alike a counterfeit?
If it presents itself as the original brand, treat it as a problem, not as a style. Google’s identifier rules also say not to borrow the original brand as if you made their product.
Do AI images change the rule?
No. A generated image that depicts a product you do not sell is still a false representation.
Google’s own pages