Merchant Center Address
Business address, virtual offices, and what shows
One address you can explain. The same one everywhere.
Google wants the legal name, address, phone and email to match across the website and Merchant Center. People ask whether a virtual office is allowed, and whether Merchant Center will show their home address. Use the address that is really the business. Repeat it. A domiciliation can be that address. A mailbox you do not mention, next to a different city in the footer, cannot.
What to line up
- The footer, the contact page, the legal notice and the returns page.
- The business information in Merchant Center.
- The payments profile.
- The phone and the email on your own domain.
Virtual office and privacy
A virtual office or domiciliation is a registered office, not a costume. Say the company name and that address in text, not only inside an image. If you do not want a home address on the site, use a real business address you can receive official mail at, and use it everywhere. Our own operator, LSquare Assets, publishes a Paris domiciliation and says so on the about page.
Merchant Center is an account you control. The public store is what shoppers and Google’s crawler see. Hiding the address on the store while hoping the account stays private does not satisfy a policy that asks for contact details on the site.
Questions people ask
Will Merchant Center publish my home address?
Put a business address you accept as public on the website. Do not submit a home address you are unwilling to stand behind, and do not invent a different one for the account.
Is a virtual office a suspension risk?
It is a risk when it is inconsistent or looks unused. It is explainable when it is the real registered office and the phone, email and policies match it.
Does the phone have to work?
Yes. A number that looks like a contact and does not answer is part of the identity check, not a decoration.
Google’s own pages