Merchant Center Suspension
Google Merchant Center suspension
The email is short. The comparison underneath it is not.
A Google Merchant Center suspension means Shopping stops for the account, not for one product. The notice often names a policy, especially misrepresentation, and leaves out the URL. Google compares the website, the product data and other sources. Fix the disagreement first, then request a review.
The causes people actually hit
- Misrepresentation: the store, the feed and the policies do not tell one story.
- Policy violation: a named rule, sometimes still vague in the email.
- No clear reason: the same problem, written even more briefly.
- Disapproved products that never got fixed, until the account warning became a suspension. Start with disapproved products.
What to do before you appeal
- Read the exact issue name in Merchant Center, not only the email subject.
- Check business name, address, phone and email on the site, in Merchant Center, and on the payments profile.
- Open one product from the feed and compare price, availability and the page it lands on.
- Read returns and shipping on the site against the Merchant Center settings.
- Request a review when those match. Google says a review can take several business days. Details are on Request a review.
Questions people ask
Why was my Google Merchant Center account suspended?
The email often says misrepresentation and does not name the page. The cause is usually a mismatch between the business details, the policies, the prices, or a missing contact, shipping or returns page.
Can I open a new Merchant Center account instead?
That is a bad shortcut. Google treats attempts to skip a suspension as a serious problem of their own. Fix the store that was suspended.
How fast is a review?
Google’s help says you get an email when you request it and when it finishes, and that the wait is often up to about seven business days. The button is not always available on day one.
Google’s own pages